White Mischief is an Indian vodka manufactured by Shaw Wallace Distilleries Ltd, now part of United Breweries Group (UB Group). United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in India.
White Mischief is a 'fun, flirty' vodka : appealing to the youth of today. The core proposition of the brand remains 'Flirtatious Mischief'. True to its value, White Mischief Vodka sponsors the Cheerleaders in the highly-popular Indian Premier League (IPL). The cheerleaders have been renamed as 'White Mischief Gals'. As the official cheerleaders of Royal Challengers Bangalore team, they cheer the cricketers on the field and the fans off the field. A bunch of naughty, flirty and fun girls, the White Mischief Cheerleaders delicately massage a young man internal desires of opening up to the opposite sex! The White Mischief Gals have their own facebook community wherein they interact and flirt with their fans. www.facebook.com/white.mischief.gals. In the 2011 edition of IPL, the White Mischief Cheerleaders were also the official cheering squad for Kings XI Punjab and Deccan Chargers, Hyderabad team. White Mischief Vodka had Bollywood actor Zayed Khan and German model Claudia Ceisla as its brand ambassadors.
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